The value of Unbranded Traffic
Google Analytics is still the unsung hero with regards to being the tool of choice to improve the performance of eCommerce websites. Without it, it’s impossible to truly understand how your website is accommodating your customers or “first timers”. With the hundreds of reports available in Google Analytics, where do you start? Answering this could take awhile, so instead, its best to focus on the philosophy of the type of reports you should be looking at which can tell the story of if your site is working or not. It’s those reports which show the performance of Unbranded traffic.
Demand to know your demand – Part 2
My last article discussed the ability to gain, for free, fantastic knowledge/insights into your target market without the need to pay exorbitant rates to learn target market demographics. Through the understanding of the demand for your products/services, a considerable amount of business decision making can be made.
One point to note, this article is geared for eCommerce, however, those businesses looking to develop a Lead Generation Strategy for their services would adopt the same philosophy.
Here are some examples of what can be done with this data:
Demand to know your demand
There are so many free tools on the web which can help you build your online business and many people know which ones are the good ones. However, knowing there are free tools is one thing, but actually knowing how to use the tool to your advantage is where everyone falls down. So what is the value in understanding the demand for your product/service?
The Unnecessary Customer Wants
Claire wrote an article on the unnecessary wants of customers and how they perceive their unique requests will translate to more money in the bank. Despite the fact they have no idea on what works online, there is still the insistence of implementing unique functionality. What’s really funny is, the decision for the unique functionality is typically based on nothing other than personal wants of the owner.
The Power of Content for eCommerce
Many online store owners under estimate or simply do not understand the power of content and it’s ability to contribute to their eCommerce sales.
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Google Analytics DIY disaster waiting to happen
My last article touched on Exceed Online’s concerns over the damage Kiwi’s do to their websites when adopting a DIY attitude as if it is their own home. They end up spending more money having Exceed Online fix the damage they do.
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Delivering Happiness
Tony Hsieh is the CEO of trail-blazing apparel store Zappos.com – the same Zappos that was acquired by Amazon for approximately $1.2 Billion in stock in July 2009.
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Are you a Procrastinator?
For some, $300 is a drop in the bucket, but for me it was more like dropping it down a 120-foot well. While it is possible that the pipe connected to the pump in my below ground tank, which feeds water into our house, simply burst on its own, I cannot help but think I caused the issue myself.
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Magento Reward Points System
Have you been selling online for awhile? Even if you’re new to selling online, you’re most likely well aware that you make very little profit, if any, on a first time customer. Almost the entire profit is swallowed up by the advertising required to get that visitor to your website and then persuade them make a purchase. The truly profitable customers are the ones who make purchases again and again. To be completely honest, those repeat orders are the difference between life and death.
Manufacturer’s and the Direct to Consumer Approach
Are you a Manufacturer who has serious concerns about moving to a direct to consumer approach? A blog post from E-consultancy titled, “Why Not Selling Online Can Damage Your Brand” covers many key reasons why a direct to consumer approach has become a “must have” in building a Manufacturer’s brand.
