5 Reports You Should be using in Google Analytics
Google Analytics is a powerful beast. Certainly not for the faint hearted. With hundreds of reports and metrics available, GA is not something that should be ignored. Trouble is, many people install it on their site, and never really look at what’s happening in there. They may sign in occasionally and see traffic going up, or average time on site going up, but they aren’t really looking at 1) What areas of the site are performing well, and 2)What areas need some attention. I’ve decided to write about 5 features that anyone using GA should be using.
8 Tips for a Successful (and Happy) Web Engagement
So what does a successful web engagement look like from the client’s perspective? How about from an agency perspective? How can these 2 perspectives be aligned to maximise the experience for both parties?
That is our topic for this week and having personally been on both sides of the fence before, it is my hope that I can help smooth the process for all parties concerned with these handy tips.
SEO Moz vs. Raven Tools – Which one is right for you?
Search Engine Optimisation is not as simple as aiming in one direction and getting to work. It’s a process. A long process. Just like any daunting task it’s best not to go at it alone. Thankfully you don’t have to. However, with a plethora of tools to aid your SEO efforts, it’s easy enough to get confused about which one is right for you. Off the top of my head I can think of SEOMoz, Raven Tools, & Market Samurai to name a few. If we focus on the major players there is really only two; SEOMoz, and Raven Tools. But which one is the right one for you? As a person who has used both tools extensively, I plan to go through the benefits and pitfalls for each of them, which will hopefully leave you with more clarity about which tool you should be choosing to be your partner in crime of the SEO world. Continue Reading…
5 Basic Optimisation Techniques for Social Media. Part 3. Linkedin.
It’s time for part three of three in the rocky road towards Social Media excellence. We finish today with a slightly more unique Social Media site, Linkedin. Linkedin may not be the best place to go and learn what your friends did last night, or see what Kim Kardashian is up to (hopefully not getting another divorce), but it does allow you to look around at other professionals profiles, connect with people you have worked with, and post blogs, and other publications. In simple terms, it’s Facebook for businesses. Should your business be on Linkedin? Absolutely. Why? Continue Reading…
Social Media Is Changing the Way We Search.
As a Digital Agency, we routinely track keyword ranking results on behalf of our marketing clients. Lately we have noticed that this is becoming increasingly difficult to do accurately. Our software tools access the Google API for a specific regional Google site (google.com.au for example) so we can determine how a client is ranking in their regional market. The problem is that as Google and other search engines increasingly ‘personalise’ search results per user, these ranking results reports are becoming more inaccurate because we are seeing the ‘raw’ results, before they are customised at the user level.
The question is rapidly becoming, ‘How well do you rank for a keyword for that specific search engine user at query time’?
In other words, ‘Is Relevance Becoming Relative’?
6 Basic Optimisation Techniques for Social Media. Part 2. Twitter.
It’s time for part 2 of this epic journey of Social Media optimisation. Twitter is the next logical stop, with over 140 million Tweets being sent every day. Continue Reading…
Should Agencies Concern Themselves With Internet Legislation?
As a successful digital agency specialising in eCommerce and Internet Marketing, it is always a touchy subject to talk about Internet legislation (domestic or international), even internally. Whilst it’s our job to stay up to speed with new laws that may affect our business and that of our clients, how can we take a position on Internet regulation without appearing biased?
Continue Reading…
Is Email Marketing a Thing of the Past?
Over the last 5 years the Internet and how we all operate in the online space has changed. MySpace is no longer that social network of choice. Websites are no longer built in frames. And eCommerce has become a far more popular option for most people around the world. But email, and more specifically email marketing has not really changed all that much. It still uses the same basic coding, and has the same look and feel as it did 5 years ago. So does it still work from a marketing perspective in a modern world where everything else has changed? Continue Reading…
6 Basic Optimisation Techniques for Social Media. Part 1. Facebook.
With over 900 million community pages, events & groups on Facebook, there is no shortage of content for anyone to look at. So what makes your brand page different? Why would they choose to browse for, like, and interact with your brand page over the other 899,999,999 Facebook Objects out there? These are the types of questions you should be asking yourself when evaluating your own Facebook Page. Continue Reading…
Daily Deal Sites – Flash in the Pan or eCommerce killer?
State of Play
New Daily Deal Sites (DDS) seem to spring up almost daily. Is it any wonder? With most consumers having the attention span and customer loyalty of a gnat, DDS cater to the consumer that is increasingly both strapped for cash and strapped for time. Let’s face it, few of us have the time or energy to stay abreast of what our favourite eCommerce sites may have on offer at any given time. Add in the increasing consumer penchant to buy online and you have the right mix of factors to make DDS wildly popular. Recent data bears this out.
So, should businesses list on DDS sites or not?
