Google Analytics DIY disaster waiting to happen

by Greg Randall

My last article touched on Exceed Online’s concerns over the damage Kiwi’s do to their websites when adopting a DIY attitude as if it is their own home.  They end up spending more money having Exceed Online fix the damage they do.

The one interesting task DIYer’s take on (both in New Zealand and Australia) is Google Analytics.  Very few truly understand the value which can be extracted from this tool.  Many think it’s purely a reporting tool and comment “why would I invest in a team of Google Analytics (GA) Specialists to stare at a bunch of reports?”  People don’t understand the learning’s which can be gained and insights/conclusions which result in changes to improve site performance.

So, the next time you spend a couple of hours staring at your Google Analytics reports with little to show for it, think about utilising GA Specialists. One thing to remember, if a GA Specialist makes one recommendation to improve the performance of your website, that one change will continually add value to your website.  It’s not like a Billboard advertisement where once the ad comes down, so does the value to your business.

The improvement to your website is forever.  Call now.